Effective Date: August 3, 2026
Last Updated: August 3, 2026
1. Introduction
At Mothered ("Mothered," "we," "our," or "us"), we believe trust is earned.
Whether you're reading an article, downloading a free resource, subscribing to our newsletter, purchasing a digital product, participating in coaching, joining one of our communities, or simply browsing our website, you're trusting us with your information. We take that responsibility seriously.
This Privacy Policy explains how Mothered collects, uses, stores, shares, and protects your personal information when you visit our website, use our Services, communicate with us, or otherwise interact with our business.
Our goal is to be transparent about what information we collect, why we collect it, and the choices you have regarding your information.
By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.
2. Who We Are
Mothered is an online education, coaching, and community platform dedicated to supporting women through pregnancy, postpartum, and the transition into motherhood.
Through educational content, coaching, digital products, online courses, workshops, newsletters, assessments, and private communities, we strive to provide evidence-informed resources, practical support, and meaningful connection for mothers.
For purposes of this Privacy Policy:
- "Mothered," "we," "our," or "us" refers to Mothered.
- "Website" refers to https://mothered.care and any associated webpages or landing pages operated by Mothered.
- "Services" refers to all products, services, coaching, courses, digital resources, newsletters, assessments, workshops, communities, events, and other offerings provided by Mothered.
- "You" or "your" refers to any visitor, customer, client, subscriber, or community member who accesses or uses our Services.
Our contact information is:
- Mothered
- Gilbert, Arizona, United States
- Email: [email protected]
- Website: https://mothered.care
3. Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- our Website;
- digital products and downloadable resources;
- online courses and workshops;
- one-on-one coaching;
- group coaching programs;
- newsletters and email communications;
- quizzes, assessments, and questionnaires;
- contact forms;
- waitlists;
- community platforms;
- customer support communications;
- and any other Services provided by Mothered.
This Privacy Policy applies regardless of whether you access our Services through a desktop computer, laptop, tablet, mobile device, or other technology.
It also applies when you interact with Mothered through email communications, online forms, or other digital channels operated by us.
This Privacy Policy does not apply to third-party websites, services, products, or applications that operate independently of Mothered, even if they are linked from our Website or integrated with our Services. Those third parties maintain their own privacy policies, and we encourage you to review them before providing personal information.
4. Information We Collect
The information we collect depends on how you choose to interact with Mothered.
In some situations, you voluntarily provide information directly to us. In other situations, certain technical information is collected automatically when you visit our Website or use our Services.
We collect only the information reasonably necessary to operate our business, provide our Services, communicate with you, improve your experience, protect our business and community, and comply with applicable legal obligations.
A. Information You Voluntarily Provide
- You may choose to provide personal information when you:
- Subscribe to our newsletter or email list
- Download a free resource, guide, or lead magnet
- Complete a quiz, assessment, questionnaire, or application
- Submit a contact form
- Apply for coaching
- Schedule an appointment
- Purchase a digital product, course, workshop, or other Service
- Join one of our private communities
- Participate in surveys, promotions, or feedback opportunities
- Contact us by email or through our Website
- Otherwise communicate with Mothered
Depending on the Service you use, this information may include:
- Full name
- Email address
- Phone number (if provided)
- Mailing address (if provided)
- Billing information
- Purchase history
- Coaching applications
- Intake forms
- Questionnaire and assessment responses
- Goals, preferences, and interests related to our Services
- Messages and communications you send to us
- Emergency contact information (if voluntarily provided for coaching purposes)
- Any other information you voluntarily choose to share
Providing personal information is always your choice. However, some information may be necessary for us to provide certain Services.
B. Health & Wellness Information
Because Mothered provides education and coaching related to pregnancy, postpartum, motherhood, and maternal wellbeing, you may voluntarily choose to share personal information relating to your health, wellness, lifestyle, or lived experiences.
Examples may include:
- Pregnancy experiences
- Birth experiences
- Postpartum recovery
- Breastfeeding or infant feeding
- Mental or emotional wellbeing
- Sleep
- Stress
- Lifestyle habits
- Personal goals
- Parenting experiences
- Other information you voluntarily choose to share during coaching or through forms, questionnaires, or assessments
You are never required to provide more information than you feel comfortable sharing.
Information you voluntarily provide is used solely for the purposes described in this Privacy Policy, including delivering requested Services, responding to your inquiries, and improving your experience with Mothered.
Mothered is not a healthcare provider, medical practice, or HIPAA-covered entity under the Health Insurance Portability and Accountability Act (HIPAA).
However, because we recognize the sensitive nature of many conversations surrounding pregnancy, postpartum, and maternal mental health, we intentionally use privacy-conscious tools—including Practice Better, a platform designed with HIPAA-compliant security features—to support our coaching Services. While HIPAA may not legally apply to Mothered's Services, we are committed to handling your personal information with care, respect, and appropriate administrative, technical, and organizational safeguards.
C. Payment Information
When you purchase a product or Service from Mothered, payments are securely processed through Stripe.
Mothered does not collect or store your complete credit card number or other full payment card information on our own servers.
We may receive limited transaction details necessary to manage your purchase, including:
- Billing name
- Billing email address
- Purchase amount
- Transaction date
- Payment confirmation
- Subscription status (if applicable)
Please review Stripe's Privacy Policy for additional information about how they process payment information.
D. Information Collected Automatically
When you visit our Website, certain information may be collected automatically through cookies and similar technologies.
This information may include:
- IP address
- Browser type and version
- Device type
- Operating system
- Internet service provider
- Referring website
- Pages viewed
- Time spent on pages
- Date and time of visits
- Links clicked
- General geographic location based on IP address
- Website performance information
- Cookie identifiers
- Analytics information
In many cases, this information does not directly identify you but helps us understand how visitors use our Website and improve the Services we provide.
E. Cookies & Similar Technologies
We use cookies and similar technologies to:
- Keep our Website functioning properly
- Remember your preferences
- Improve Website functionality and performance
- Understand how visitors use our Website
- Measure the effectiveness of our content and marketing efforts
- Help protect our Website from spam, fraud, and malicious activity
- Improve future user experiences
Depending on your location, you may be presented with a cookie consent banner that allows you to manage your cookie preferences.
You may also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of portions of our Website.
5. How We Use Your Personal Information
We use the personal information we collect for legitimate business purposes and to provide the Services you request.
Depending on how you interact with Mothered, we may use your information to:
A. Provide Our Services
We use your information to:
- Deliver digital products, online courses, workshops, and educational resources
- Provide one-on-one and group coaching services
- Schedule and manage coaching appointments
- Deliver quizzes, assessments, and personalized resources
- Facilitate participation in our private communities
- Create and manage your account where applicable
- Respond to questions and customer support requests
B. Communicate With You
- We may use your information to:
- Send newsletters and educational content
- Deliver free resources and lead magnets
- Respond to inquiries or customer support requests
- Send appointment confirmations and coaching communications
- Notify you about purchases or account activity
- Send administrative notices regarding our Services
- Inform you about updates, new offerings, events, or resources that may be of interest to you, where permitted by law
You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link included in our emails or by contacting us directly.
Please note that even if you opt out of marketing communications, we may still send transactional or administrative emails related to purchases, coaching services, or your account.
C. Process Purchases
We use personal information to:
- Process payments securely
- Confirm purchases
- Deliver purchased products and Services
- Maintain transaction records
- Detect and prevent fraudulent transactions
- Comply with financial and tax obligations
D. Improve Our Website & Services
We continually work to improve Mothered.
Information may be used to:
- Understand how visitors use our Website
- Improve website functionality and accessibility
- Evaluate the effectiveness of educational content
- Analyze website performance
- Develop new products, services, and resources
- Improve customer experience
- Identify technical issues
- Measure the effectiveness of marketing efforts
- Whenever reasonably possible, we rely on aggregated or de-identified information for analytics and reporting.
E. Protect Mothered & Our Community
We may use information to:
- Detect fraud or suspicious activity
- Protect the security of our Website and Services
- Prevent spam, abuse, and unauthorized access
- Enforce our Terms & Conditions and other policies
- Protect the rights, property, and safety of Mothered, our clients, and our community members
F. Comply With Legal Obligations
We may process personal information as necessary to:
- Comply with applicable laws and regulations
- Respond to lawful requests from governmental authorities
- Maintain required business records
- Resolve disputes
- Enforce legal agreements
- Protect our legal rights
We will not use your personal information for purposes that are materially different from those described in this Privacy Policy without providing additional notice or obtaining consent where required by law.
6. Third-Party Service Providers
Mothered works with carefully selected third-party providers that help us operate our business and deliver our Services.
Depending on how you interact with Mothered, these providers may process personal information on our behalf or independently in accordance with their own privacy policies.
Our current providers include, but are not limited to:
- Showit
- Our Website is hosted through Showit.
- Showit may process technical information necessary to host, secure, and operate our Website.
Kit
We use Kit to:
- manage our email newsletter;
- deliver lead magnets and free resources;
- send educational and marketing emails;
- automate email sequences; and
- communicate with subscribers.
- If you subscribe to our email list, your contact information will be processed through Kit.
Stripe
We use Stripe to securely process payments.
Payment information is collected and processed directly by Stripe. Mothered does not store complete payment card information.
Practice Better
Practice Better is used to provide coaching Services, including:
scheduling;
- secure messaging;
- coaching resources;
- intake forms;
- client questionnaires;
- file sharing;
- and group coaching.
Practice Better utilizes HIPAA-compliant security features. However, because Mothered is not a HIPAA-covered entity, our Services are not subject to HIPAA.
Fillout
We use Fillout to collect information through:
- coaching applications;
- quizzes;
- assessments;
- questionnaires;
- waitlists;
- feedback forms; and
- other online forms.
Make
We use Make to automate workflows between our approved business systems, helping us securely transfer information necessary to deliver our Services efficiently.
Google Workspace
Google Workspace is used for business email communications, document management, internal collaboration, and other administrative functions.
Google Analytics
We use Google Analytics to understand how visitors interact with our Website.
Google Analytics may collect information such as:
- pages visited;
- browser type;
- device information;
- approximate location;
- website activity; and
- session information.
This information helps us improve our Website and Services.
Google reCAPTCHA
We use Google reCAPTCHA to help protect our Website and online forms from spam, automated abuse, and malicious activity.
Telegram
Participation in our Telegram community is voluntary.
If you choose to participate, your interactions within Telegram are also governed by Telegram's own Terms of Service and Privacy Policy.
Please avoid sharing confidential or highly sensitive information in community spaces.
As Mothered grows, we may add, replace, or discontinue third-party providers. We encourage you to review the privacy policies of any third-party service you choose to use.
7. When We Share Your Information
We value your trust and do not sell your personal information.
We may share your personal information only in the circumstances described below.
A. Service Providers
We share information with trusted service providers that help us operate Mothered and deliver our Services.
These providers receive only the information reasonably necessary to perform their services.
B. Legal Requirements
We may disclose personal information if we reasonably believe disclosure is necessary to:
- comply with applicable laws or legal processes;
- respond to subpoenas, court orders, or governmental requests;
- protect the safety or rights of Mothered or others;
- investigate fraud or security incidents;
- enforce our agreements; or
- protect our legal interests.
C. Business Transactions
If Mothered is involved in a merger, acquisition, financing, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to applicable privacy laws.
D. With Your Permission
We may share information if you specifically request or authorize us to do so.
Except as described in this Privacy Policy, Mothered does not disclose your personal information to third parties for their own independent marketing purposes.
8. Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our Services, comply with legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records.
Retention periods vary depending on the type of information involved.
For example, we may retain:
- purchase records for accounting and tax purposes;
- coaching records to provide continuity of Services;
- email subscription information until you unsubscribe or request deletion (unless retention is otherwise required by law);
- communications necessary to respond to inquiries or support requests; and
- website analytics information to improve our Website and Services.
When personal information is no longer reasonably necessary, we will securely delete, anonymize, or otherwise dispose of it using commercially reasonable practices consistent with applicable law.
9. How We Protect Your Information
Protecting your personal information is important to us.
We implement reasonable administrative, technical, and organizational safeguards designed to protect the personal information we collect from unauthorized access, disclosure, alteration, misuse, or destruction.
These safeguards may include, where appropriate:
- Secure payment processing through Stripe
- Password-protected business systems
- Access controls that limit access to personal information
- Secure cloud-based platforms and service providers
- Encrypted data transmission where supported
- Spam and abuse protection through technologies such as Google reCAPTCHA
- Ongoing monitoring of our systems for security concerns
- Reasonable internal practices designed to safeguard information
Although we take reasonable steps to protect your information, no method of transmitting information over the internet or storing electronic information can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
If we become aware of a security incident affecting your personal information, we will respond in accordance with applicable law and take reasonable steps to investigate, mitigate, and provide any required notifications.
10. International Visitors
Mothered is operated from the United States but welcomes visitors and customers from around the world.
If you access our Website or use our Services from outside the United States, you understand and acknowledge that your personal information may be transferred to, processed, and stored in the United States or in other countries where our trusted service providers operate.
Privacy laws may differ between your country of residence and those in the United States.
Where required by applicable law, we will take reasonable steps to ensure appropriate safeguards are in place for international transfers of personal information.
By using our Website or Services, you acknowledge and consent to these transfers where permitted by law.
11. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information under applicable privacy laws.
These rights may include the ability to:
- Request access to the personal information we maintain about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of personal information, subject to applicable legal exceptions.
- Request a portable copy of your personal information where applicable.
- Request that we restrict or object to certain processing activities.
- Withdraw your consent where we rely on your consent to process personal information.
- Opt out of receiving marketing communications at any time.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.
For your protection, we may ask you to verify your identity before fulfilling certain requests.
We will respond to verified requests within the timeframes required by applicable law.
If you believe we have not handled your personal information appropriately, you may also have the right to submit a complaint to the appropriate privacy or data protection authority in your jurisdiction.
12. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may have the right to:
- Know the categories of personal information we collect.
- Understand how we use and disclose personal information.
- Request access to personal information we maintain about them.
- Request correction of inaccurate personal information.
- Request deletion of personal information, subject to applicable legal exceptions.
- Receive information about categories of third parties with whom personal information is shared.
- Exercise applicable opt-out rights where required by law.
Mothered does not sell personal information or share personal information for cross-context behavioral advertising as those terms are defined under applicable California law.
We will not discriminate against you for exercising any privacy rights available under applicable law.
California residents may exercise their rights by contacting us using the information provided below.
13. Children's Privacy
Mothered is intended for adults.
Our Website and Services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take reasonable steps to delete that information promptly.
If you believe a child has provided personal information to Mothered, please contact us so we can investigate and take appropriate action.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or the Services we provide.
When material changes are made, we will update the Effective Date at the beginning of this Privacy Policy and, where required by law, provide additional notice through our Website or other appropriate communication methods.
Your continued use of our Services after an updated Privacy Policy becomes effective constitutes your acknowledgment of the revised Privacy Policy.
15. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy rights, please contact us.
Mothered
Gilbert, Arizona, United States
📧 Email:
[email protected]🌐 Website: https://mothered.care
If you submit a privacy request, please provide enough information for us to verify your identity and understand the nature of your request. We will respond within the time required by applicable law.
Final Statement
Thank you for trusting Mothered.
We understand that many people come to Mothered during deeply personal seasons of life. Whether you're navigating pregnancy, postpartum, or the ongoing transition into motherhood, we recognize that the information you choose to share reflects real experiences, challenges, and hopes.
We are committed to collecting only the information reasonably necessary to provide our Services, using it responsibly, and continually working to protect your privacy while earning and maintaining your trust.